We've all been there, the dreaded dressing room. Not for the faint of heart especially when a swimsuit is involved. Now imagine that your business is fitting women for bras, lingerie and swimwear. The proper lighting makes a world of difference.Recently, I spoke with Sarah Burke of Intimacy Stores about their new dressing rooms. Intimacy has carved out a niche for itself as "The Bra Fit Specialists" and have helped scores of woman improve their body image and feel more comfortable with the proper
fitting bra.
This year, Intimacy is opening 3 new locations. Hard to conceive, that a retailer would be experiencing this type of growth given the current economy. So, what are they doing right?
"We give great customer service!" was the enthusiastic answer. Sarah explained that at Intimacy they make each and every woman feel comfortable and beautiful about their bodies. "We give each and every woman 1/2 hour of undivided attention and provide a safe, spa-like environment that they can relax and let go of their innermost fears and misconceptions about their own body image."
In their new stores and remodels, Sarah has created 50 new and completely comforting fitting rooms. It becomes all about the experience. A custom color purple covers the walls, creating a calm womb-like effect and flatters most skin tones. Then it's all about the woman in the mirror. That mirror, is the Rezek Floor mirror by Artemide.
This mirror gives good light, and negates cast shadows. It utilizies both diffused and direct fluorescent lighting to achieve this effect. It is "the best of the best" according to Sarah.
Illuminations has been carrying the full line of Artemide since they opened in 1989 because their products are so well-designed and well-supported. It is a marriage of good design and great
business. The two go hand-in-hand.
Good design IS just good business. At Intimacy, they carry over 96 different sizes of bras from manufacturers that only put out the "best of the best" and on average fit 800 woman a month.
Visit Intimacy online at http://www.myintimacy.com
